The beginning of a new year offers the chance to reflect on successes and failures and plot a new course for the year ahead. At Urban Locavore, I have been reflecting on the past two years and have come to the decision that changes are needed if I hope to take Urban Locavore from a good idea to a good business. In 2014, Urban Locavore will be stopping the monthly tasting boxes while I focus on the retail store and our online presence.
For the past two years we have tried to produce tasting boxes that balance the best products for the best possible price. Our formula required at least $60 worth of products in each box. The formula, however, could not cover the amount of work required to produce each box. Searching for new products, packing, delivering and updating the website all takes a lot of time and for the past two years the boxes have been effectively subsidised by the work of volunteers. Graham Kilmurray, Jeff Atkinson, Ai-Ling Truong, Carla Clayton, Grace McGurk and more have given their time without compensation and I feel it is unfair to ask them to go on for another year.
From a personal point of view, I also need to refocus and reignite my passion for Urban Locavore. Over the last three months I have tried to manage the monthly tasting boxes, a new retail store and an online store. In the process I have not been able to provide the level of service I want for Urban Locavore customers. In particular, I would like to apologise to anyone that has sent emails over the last three months and did not received a reply. In 2014, I intend on getting back basics and focus on providing a great experience for our customers.
Urban Locavore will continue to discover and share the best of WA food through our retail and online store. I hope you will continue to be a part of our journey in 2014 and I hope to be able to bring back the tasting boxes at some stage in the future, this time subsidised by a thriving retail store.
If you have any questions or concerns about our change in 2014, please contact me via return email firstname.lastname@example.org